GOVERN us like reasonable creatures. Show us what is for our interest, and we will pursue it; show us what is against our interest, and we will avoid it. Like Socrates, make us imitators of yourself. He was properly a governor of men, who subjected their desires and aversions, their pursuits, their avoidances, to himself. "Do this; do not do that, or I will throw you into prison." Going thus far only is not governing men like reasonable creatures. But — "Do as Zeus hath commanded, or you will be punished. You will be a loser."
What shall I lose?
Nothing more than the not doing what you ought. You will lose your fidelity, honour, decency. Look for no greater losses than these.
EPICTETUS. DISCOURSES. Book iii. §7. ¶2.